Paul has had the opportunity to speak at everywhere from IAQA annual meetings to about a dozen different IAQA chapters from Florida to Hawaii. He enjoys sharing his almost 20 years of IAQ and EHS marketing expertise with members of IAQA to help them grow their businesses.
Growing Your IAQ Business Utilizing a Wide Range of Marketing Channels
Topics to be covered include how to enhance a company’s marketing and public relations without necessarily spending more money. Effectively utilizing technologies such as social media, online videos, internet marketing and ways to increase search engine optimization. Traditional marketing methods such as direct mail, press releases, tradeshows and other proven methods to maximize returns will also be discussed.